Why Sample Central?

  • Sample Central® is a new real time concept in Tryvertising (try before you buy)
  • It is more relevant and cost effective than mass advertising
  • It allows consumers to become familiar with products by actually trying them out
  • Sample Central® is the new breed of product placement in the real world
  • It integrates Brands, goods and services into daily life in a more relevant way
  • Consumers can make up their minds based on experience not brands advertising messages

Sample Central® has instant appeal to the Trysumers – today’s growing group of experienced consumers, immune to traditional advertising, who enjoy full access to information, reviews and navigation – experienced consumers who are trying out: new appliances, new services, new flavours, new authors, new artists, new music, new games, new destinations, new outfits, new…well new anything!

  • Sample Central® is obvious
  • Sample Central® is subtle

Everyone is familiar with obvious product sampling – free shampoo sachets on a magazine cover or point of sale promotion stands in the supermarket. The big challenge for brands has always been a certain lack of relevance: there is no guarantee samples are tried out at the right time, in the right place, or by the right target audience!

Sample Central® takes the obvious and incorporates it into the more targeted, more relevant, new-style subtle product sampling. Making product placement part of the landscape, part of the real-world, where consumers hang out and certainly don’t mind trying something as long as it makes sense to them. They will even provide you valuable feedback on those samples!

Sample Central® is the FUTURE of:

  • Product sampling
  • Product testing
  • Product research
  • Product placement
  • Product relevance
  • Consumer targeting
  • Retail experience
  • Brand advertising
  • Tryvertising

Sample Central takes the obvious and incorporates it into the more targeted, more relevant, new-style subtle product sampling